Only fools think they can get heat from a cold stove…

I put all my knowledge into my articles. I hold nothing back. I am not afraid that it cheapens my brand, that the knowledge will be, suddenly had by everyone, and I’ll have nothing to sell.

Why?

I read articles on other sites, and they are quite inane, with a nugget of gold here and there, but even that nugget is rare. And hidden.

When I realized that I was in the marketing and selling business in 1998, 21 years ago, I was in for a long and very slowly rising learning curve.

I bought courses, in-person, online, and most courses, if I could glean a nugget, I was lucky. Most courses I didn’t glean any knowledge. Why? Am I stupid? No. What was wrong with me that I spent tens of thousands of dollars and didn’t get the results I paid for?

I think I was one of those fools who think that they can get heat from a cold stove.

I bought stuff I had no business buying: it was way above the level where I could even experiment with implementing it.

Oops, I said the magical word: implementing.

I did not implement what there was to implement. I was like 99% of my readers: I thought that reading was enough. But that is not how life, that is not how real life works.