Stopping something harmful is more potent than starting something useful

I didn’t know what willpower was, I didn’t know I had it until this afternoon.

I was reading an incredibly interesting book, by Ben Settle, and eccentric copywriter and marketer…

In the book, Super-Villains of Persuasion he talks about the ten characteristics that make a person a super persuading person… even without becoming a villain.

The tenth characteristic of virtue is willpower.

Turns out what I have been calling TLB is in fact the same thing as willpower.

I am going to quote from the book… with my personal notes

…

Willpower is the throne room in the Super Villain’s Lair of Influence.

Indeed, one must have abundant Willpower to even be a Villain.

For without Willpower,

• how can you have Patience? Or
• have Superior Preparation? Or
• resist the multiple daily temptations to ignore your sense of Integrity when presented the opportunity to “get away” with giving in…