What separates humans from other species, yes even the dolphins, is language.

So we have language. Language that hasn’t evolved for, I don’t actually know, but let’s say tens of thousands of years, and yet we know nothing about communicating.

I even see people call The Communication Course, communications course… with plural.

What does that signal to me? That they don’t think that there is such a thing as communication, only instances of it.

You think that talking, telling someone to do something or not do something is communication.

Unfortunately for you, for humanity, all the communications put together don’t add up to Communication…

Communication is the power to create with your word.

Communication is not talking, even though some speaking, words, are be part of communication.

Today the most powerful people on the planet are salespeople. Why?

Because you cannot really sell without effective communication.

Who are salespeople?

People who sell ideas. Politicians, copywriters, a CEO… anyone who sells ideas, who make others do what they tell them to do. People who get you to want to do what they want you to do.