Who are your customers? You don’t have any? Think again!

https://evp-50116959de4b9-dd521b5ed563ee25508422182c681a30.s3.amazonaws.com/30752.mp3

You have customers. Many. You have “vendor-customer” relationship with them.

It takes intellectual intelligence (the one the IQ tests test) to see this. It has nothing to do with being stingy, or emotionally unevolved.

So let’s have this conversation now to cause a sudden rise in your intelligence, and potentially a sudden rise in your income, your popularity, your street value.

The story behind this knowledge comes from 1991–1992.

I was a student in Werner Erhard and Associates in 1991, when Werner appeared on 60 minutes and consequently had to leave the country, his company, and go into exile.

He sold the company to its employees, and the company faltered.

They went, of course, to Werner for advice: What shall we do?

Werner suggested that they have this conversation, the one we are going to have with every vendor, every participant, every volunteer, and every staff member.