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You don’t want what you say you want… It’s inauthenticity that’s speaking
Many people want to run their own business, they want to be entrepreneurs.
But when you observe their behavior, everything points to the fact that that is a pretense.
Why would anyone pretend that? Ultimately that is an expensive pretense… like the boy’s you cried ‘wolf’. Ultimately people stop believing you, and only people who are engaged in the same pretense will.
How do you know what you really want?
Simple: you observe yourself, jot down how much time and attention you give to each thing that occupies your day, and do it for a week.
What you want will stand out: that is what you give the most time to.
My number one goals are to get better at business and get better at understanding people… that is my business… understanding people.
So I spend the most time reading… reading books that gently teach me business and people.
In my particular case, I have 3–4 favorite prolific thriller/sci-fi writers whose writing does both. Not in a pontificating way…
